Recently, the winners of the 9th Game Industry Appreciation Awards, organized by Game Daily and Youliyouju Game Research Institute, were announced. FriendTimes Inc. proudly received the "2022 Annual Social Responsibility Contribution Award".
The Game Industry Appreciation Awards aim to recognize high-quality games and discover promising products in the gaming industry. It encourages the development and creation of outstanding original Chinese games, promoting the innovative transformation of Chinese culture through games as a medium of cultural expression. It also motivates game developers to focus on their craft and strive for excellence.
As a leading developer, publisher, and operator of mobile games in China, FriendTimes has always prioritized delivering top-notch content and exploring diverse sectors, including the economy and society. While maintaining steady growth in domestic game development and operations, the company has also pursued a "localized approach" and diversified its portfolio with original games to expand globally. FriendTimes proudly embraces its role as a promoter and ambassador of Chinese traditional culture, showcasing the allure of Chinese culture to the world. Thanks to its comprehensive capabilities and the unwavering support of its vast user base, FriendTimes has secured the prestigious "2022 Annual Social Responsibility Contribution Award" at the Game Industry Appreciation Awards.
As a culturally creative enterprise deeply rooted in Suzhou, FriendTimes has demonstrated its sense of responsibility and commitment to society, especially during the challenging times of the pandemic. Swiftly responding to the situation, the company provided essential supplies to multiple hospitals in Suzhou and distributed "care packages" to frontline medical workers, volunteers, and children in isolation. Additionally, FriendTimes actively engages in initiatives promoting the inheritance and promotion of traditional culture, supporting the recovery of children with leukemia, aiding left-behind children in mountainous regions, contributing resources to impoverished mountainous areas, participating in flood relief efforts in Henan, nurturing the reading dreams of children in historic revolutionary areas, rescuing stray animals, and safeguarding the well-being of minors. FriendTimes wholeheartedly fulfills its social responsibilities across various domains.
Taking the issue of preventing excessive engagement in online games among minors as an example, FriendTimes has proactively responded to the national policy by fully integrating with the national real-name authentication system. They have established an age-appropriate game notification mechanism and diligently enforced measures to prevent excessive indulgence in online games among minors. Furthermore, the company continuously enhances its information security management system, earning the internationally recognized ISO/IEC 27001 certification for information security management. They have also implemented suitable measures such as establishing dedicated channels, specialized processes, and dedicated personnel to handle concerns related to the protection of minors. Additionally, they have introduced the "Online Game Parental Guardianship Project" system to assist parents in addressing the issue. These technological measures strive to create a wholesome online environment, effectively safeguarding the physical and mental well-being of minors.
Looking ahead, FriendTimes will continue to concentrate on developing exceptional products while delving deeper into the spirit and essence of Chinese traditional culture. They aim to captivate audiences with refined content that tells captivating Chinese stories, bolstering cultural confidence and embracing innovation to further integrate traditional culture with the Internet+. Moreover, FriendTimes remains committed to fulfilling its social responsibilities as a game company, infusing it into various aspects of corporate governance. They steadfastly carry the banner of social responsibility, championing the healthy, orderly, and sustainable development of cultural enterprises.