On February 13, 2023, the annual Top 10 Games Awards Ceremony for the year 2022 was successfully held in Guangzhou. With its outstanding market performance and positive user feedback, FriendTimes was nominated as one of the Top 10 excellent "Going-global" game companies of 2022.
The China Audio-Video and Digital Publishing Association (CAVDA) is the only national organization in China dedicated to the audio-visual and digital publishing industry. As an association supervised and established by the National Press and Publication Administration, it holds significant influence and credibility in the gaming industry. The Top 10 Games Awards is also considered one of the highest authoritative awards in the Chinese gaming industry. FriendTimes’s nomination as an excellent "Going-global" game company in the Top 10 Games of 2022 represents the recognition it gained overseas from the vast number of users and industry representatives.
Delving Deep into Product Innovation, Experiencing the "Living Soul" of Traditional Culture
As competition in the industry intensifies, innovation and quality have become the key to the development of companies and the core of achieving sustainable development in the cultural and creative industry. As a leading developer, publisher, and operator of mobile games in China, FriendTimes has always regarded cultural heritage and technological innovation as the driving force propelling originality and high-quality IP creation. We are committed to promoting the deep integration of "technology + culture," using innovative interpretations to further spread the essence of traditional classic culture, while also focusing on bringing forth new ideas. We strive to reach a broader market in a way that is more readily accepted by people of modern times, and bring traditional culture back to life in our games.
FriendTimes, not only brings innovation in products, but also in the presentation of cultural forms, makes traditional culture distinctive through its integration with modern elements. For example, its classic products such as Fate of the Empress and Promise of Lingyun incorporate traditional culture into the games themselves during the development process. The mobile game Fate of the Empress collaborates with a renowned inheritor of the Weifang kite intangible cultural heritage, combining kite culture with various elements within the game. The game Promise of Lingyun joins forces with multiple emerging Chinese style influencers to preserve and experience the ancient charm of intangible cultural heritage. Additionally, Fate of the Empress and Promise of Lingyun integrate a plethora of traditional Chinese cultural elements, such as music, chess, calligraphy, painting, poetry, and traditional Chinese architecture design, with these representative cultural symbols, conveying the charm of Chinese traditional culture to the younger generation.
Dedicated to global Development, Promoting Chinese Culture to Go Global
Through independent research and development, FriendTimes aims to establish a global presence. In addition to receiving honors as a key cultural export enterprise, its self-developed products have gained high acclaim in overseas markets such as South Korea, Japan, Southeast Asia, and North America, consistently topping the App Store game charts. This success is attributed to the company's unwavering commitment to the development philosophy of "going global," with a focus on creating high-quality products, diversifying content, and aiming for global reach. By enriching its product portfolio with high-quality original creations across multiple genres, FriendTimes continually expands its audience, providing global users with superior gaming experiences. This not only enhances cultural exchanges but also positively disseminates the essence of Chinese traditional culture on an international scale.
In the future, FriendTimes will establish a foothold in the international market and continuously enrich the cultural heritage of its game products. We will create more original and exquisite products with Chinese cultural characteristics, exploring various possibilities for the integration of Chinese unique cultural values and gaming products. Using games as a medium, we aim to communicate and connect with global users, fostering emotional resonance and conveying cultural values. Through high-quality product content, we will tell Chinese stories, showcase our cultural heritage, build cultural confidence, and promote the better dissemination of Chinese traditional culture to the world.