The 3rd China Jiangsu Game Industry High-quality Development Forum, recently held at Grand Metropark Universal Dinosaur Town Hotel Changzhou, was a great success. FriendTimes was invited to attend, and its representatives participated in the "In the Palm of Your Hand: Exquisite Chinese Style - Sub-forum on Ancient Style Games" and delivered a speech to exchange ideas.

The forum was guided by the China Audio-video and Digital Publishing Association and the Jiangsu Provincial Press and Publication Bureau, organized by the Gaming Committee of the China Audio-video and Digital Publishing Association, the Propaganda Department of the Communist Party Committee of Changzhou, the Changzhou Tianning District People's Government, Phoenix Publishing & Media Group, and Migu Culture Technology Co., Ltd. China, and undertaken by Jiangsu Changzhou Tianning Economic Development Zone, Migu Interactive Entertainment Co., Ltd., and Modern Express Post. The forum focused on the social responsibilities and diverse value creation of gaming companies, unfolding the imagination unleashed by "new trends driven by new technologies" and seeking consensus on industry development to create a technological innovation engine and advocate for gaming companies to embrace the new wave of digitalization with an open, diverse, and integrated attitude, and lead the way in promoting positive energy in the online gaming sector while fulfilling their social responsibilities of promoting goodness, beauty, and progress.

Delve Deep into the Chinese Culture, Assume the Mission of Inheritance

Experience the heartbeat of culture and explore the historical context. FriendTimes always stays true to the mission of "Create Value with Culture" and insists on passing on the Jiangnan culture to establish cultural confidence and convey the essence of it. Many of its products are based on traditional Chinese culture with other elements blended in, and the expression ways of traditional culture are being constantly innovated. For example, the mobile games "Fate of the Empress" and "Promise of Lingyun" have deeply explored the long history and profound cultural connotation of Chinese opera, integrated multiple artistic forms of expression to provide a fresh interpretation of opera culture, vividly presented the beauty of Chinese opera to users, infused traditional opera culture with modern vitality, attracted young users to appreciate opera art and experience its culture, and opened up new space and realm for the dissemination of traditional Chinese culture. In addition, collaborations were successfully made with multiple cultural heritage IPs, such as Su embroidery, paper-cutting, and Suzhou Taohuawu New Year woodblock prints, breaking through barriers and passing down the ancient charm from thousands of years ago, allowing more users to travel through history and feel the Confucianism and ancient cultural elegance in the products.

Strengthen Leadership in Values with High-quality Outputs

Over the years, FriendTimes has always adhered to the principles of upholding tradition while embracing innovation, consolidating culture’s foundation position, and gathering strength through culture. By combining traditional culture and modern art, FriendTimes aims to leverage the influence of its games to drive creative transformation and development of outstanding Chinese traditional culture. During the process of enriching the user experience, better dissemination of excellent traditional culture has been achieved. In the future, FriendTimes will continue to deepen cultural self-confidence, prioritize content, and accumulate new digital momentum. It will keep focused on optimizing products, combining the characteristics of the times to polish the cultural outputs, effectively telling Chinese stories on a global scale, and contribute to the high-quality development of the cultural and creative industries.