Recently, the 2024 Gaming Industry Dragon Forum was successfully held at the Zhongwu Hotel in Changzhou, Jiangsu. FriendTimes was in attendance by invitation, of which the representative engaged in in-depth discussions on the development of the gaming industry, high-quality production, cultural rejuvenation, and other pertinent topics.
The event was organized under the guidance of the China Audio-video and Digital Publishing Association, with the Game Committee of the China Audio-video and Digital Publishing Association, Phoenix Publishing & Media Group, and Migu Culture Technology Co., Ltd. as main sponsors. The Tianning Economic Development Zone Management Committee of Changzhou, Migu Interactive Entertainment Co., Ltd., and Modern Express took on the responsibilities of hosting. Centering on the theme "Empower Innovation, Cultural Renaissance", the forum advocated for game companies to uphold a people-centered approach in content creation, steadfastly implement quality-focused strategy, and promote promote China’s outstanding traditional culture. By advancing technology-driven innovation, accelerating efficiency and quality enhancements, the industry aims to produce more outstanding works with profound ideas, artistic excellence, and refined production standards.
Persist in Technological Innovation Pursue Quality with Dedication
Technological innovation serves as the core driving force behind the continuous development of FriendTimes. The company is committed to achieving breakthroughs in fundamental online gaming technologies such as virtual reality, sensory interaction, game engines, and motion capture. Efforts are being expedited to expand the application of new business models, including digital twin and digital-intelligent gaming. Concurrently, we embrace the trend of digital-intelligence convergence by collaborating with industry titans like Baidu ERNIE Bot and Huawei HarmonyOS ecosystem for games, thereby deepening the integration between our products and artificial intelligence to facilitate the exploration of a broader range of technological applications, enhance various interactive functions within games, augment the freedom within gameplay, and strengthen the emotional connection with users. By producing high-quality gaming masterpieces, we aim to provide users with an increasingly immersive experience.
Cross-industry Integration Cultural Rejuvenation
Video games are contributing to the continuous revitalization of traditional culture, becoming a new avenue for the world to understand Chinese culture in a comprehensive and multi-faceted way. Adhering to its mission of "Creating Value with Culture", FriendTimes not only assumes the responsibility of preserving Chinese culture but also actualizes this mission through a variety of its products. Self-developed games such as Fate of the Empress and Promise of Yingyun have integrated elements of traditional Kunqu Opera, creating a series of Kunqu-inspired costumes and storylines that have been warmly received by users and having them them learn about Chinese opera culture through osmosis.
Additionally, we actively seek cross-industrial collaborations to empower the real economy. Our product Twist of the Fate collaborated with the Suzhou Qili Shantang scenic area, leveraging the game’s Jiangnan cultural characteristics to bring intangible cultural heritage activities, such as Chinese seal engraving and Suzhou embroidery, closer to visitors, presenting a unique cultural feast.
Twist of the Fate has also partnered with the China Academy of Art and the West Lake Tour Boat Company to launch a special event: West Lake Jiangnan Tea Banquet. The initiative not only showcased the unique dietary culture in the Jiangnan region but also provided tourists with a wonderful destination to savor the charm and experience the beauty of Jiangnan. The event received full coverage from provincial key media outlets including Beautiful Zhejiang and Z Vision, as well as local media such as Hangzhou Daily and Hangzhou Releases. Moreover, the event was selected as an outstanding case study for the "Poetic Jiangnan, Vibrant Zhejiang" initiative by Zhejiang Provincial Department of Culture and Tourism.
In the future, FriendTimes will continue to adhere to its strategy of technological innovation and culture-led excellence, and delve into the essence of traditional culture. With engaging new approaches and vivid expressions, the company endeavors to break conventional boundaries and bring traditional culture to young audiences through digital technologies. By using our products as a medium, we aim to promote the creative transformation and innovative development of China's exemplary traditional culture. While enriching the user experience, we are also committed to disseminating Chinese culture in a better way.